Testimonials
“I cannot recommend Catherine highly enough- I have held many senior positions and have over 40 years of experience in my industry. When my employer first suggested executive coaching I was very dubious about the benefits and felt initially almost insulted that they should think that I require coaching. What a revelation it has been working with Catherine. Through her listening of the deepest level and ability to create connection and enable monumental insights, she has facilitated spaces for me to reflect on multiple-facets/levels, especially how I work, the values I work from, how others may perceive me and how I influence more effectively and display my impact-fulness – this I am sure has not only made me a better leader but a better person.”
– Jonathan Evans, CEO, ExxonMobil Marine APAC
“The coaching sessions with Catherine was my first ever professional coaching engagement.
I wasn’t sure what to expect. In fact, I was initially skeptical about receiving professional coaching.
This is because I wondered how Catherine can coach me if she had never worked in the industry that I’m working in and never experienced in her career my scope of work.
However, right from the start, Catherine quickly grasped what I do and how my organization is structured, and outlined framework of the challenges might lay ahead of me being the 1st time CEO as well as the growth areas and potential impact I can dive into.
What fruitful discussions and impactful journey we had! Catherine totally opened my mind up to opportunities that I wouldn’t have previously thought of, and developed me into a new level of result-driven organisational leader.
Thank you Catherine for your guidance and impactful work!”
– Hong Tau Tan, Chief Executive Officer, Manulife Financial Adviser
“As an executive coach, Catherine actively listens, connects and asks thoughtful questions, facilitates reflection and rethinking throughout the sessions, which helped me generate fresh insights and perspectives; encouraged me with greater self-awareness. My effectiveness and impact at work have undergone a transformation. It was a pleasure to work with Catherine as my coach. “
– Aira Gaspar, President and CEO, Manulife Investment Management and Trust Corporation
“Catherine,
I just wanted to say that you were incredible to work with. You quickly made an impact with your fluent coaching skills and facilitating process. The journey of working with you as my Executive Coach has been transformative. I sometimes struggled between being in a leadership role and being myself. You made me realize that leaders are not born, but grown. I then started feeling relieved and was able to focus on polishing my organizational leadership competencies as well as delving deeper as a human. I highly appreciated your dedication to helping me change and become a better leader. I must say that the clarity and straightforwardness in your communication are powerful in holding me to the commitment level I signed up for. One thing that worked effectively for me is that you always asked the right questions to guide me to very solid answers, which helped me make sound decisions. Thank you.”
– Simon C, CEO, Financial Institution
“We all have blind spots that, if removed, makes us stronger, more impactful performers. Catherine’s strength is her ability to see you wholly – your professional and your personal self. She helped me understand my core motivations, and distilled what drives me to do my best work. Throughout her agile and considered coaching, she’s helped me in more ways than I know, building awareness to unlock new perspectives, approaches and capabilities. When we started working together, she told me that coaching isn’t about fixing something, but is instead about
sitting back and enjoying the change shift. It’s certainly been a great and revelatory ride.”
– Erica Wong, Editor-in-Chief, Think with Google APAC, Google
“I had the opportunity to be coached by Catherine in a year when I was navigating a challenging career growth path. Catherine brings her energy to every session and never fails to hold me accountable to my committed actions.
With Catherine’s diverse experience in coaching senior leaders from all walks of life, she helped me confront my fears and worked with me to unlock my potential. Through it all, she showed her care and empathy – this allowed me to display my vulnerability and overcome my professional hurdles. Her advice left such deep impressions that I continue to live and practice them everyday, in the hope that one day, I will be an inspiring leader as Catherine is an inspiring coach to me.
Catherine is a coach you can count on if you are looking to become a better version of yourself. Count on her to help you see the possibilities you can achieve!”
– Jane Ng, General Manager, Kantar Insights
“Catherine is a very personable and honest coach, throughout my sessions with her. I truly appreciated her direct and transparent views and feedback exchange; more importantly, her willingness to just listen. A very important yet at times, lost trait.
During my sessions with her, Catherine was able to reaffirm the many strengths, collected throughout my career, for further strengthening – to fuel my passion and excel upwards the Corporate business ladder.
For that, I sincerely thank Catherine and would certainly recommend her to those who wishes to undertake a meaningful Executive two-way coaching programme. No regrets and personal honour to have known Catherine in this life journey of mine.”
– Alex Tan, Chief Agency Officer, Manulife Insurance
“With Catherine as my leadership development coach, I have taken many of the skills she helped me develop and am trying to practice them on a daily basis. As the Chief Revenue Officer, I was very focused on my own helm and lacked strategic perspective, which prevented me from growing and developing myself in the company I work for. Catherine not only provided me with techniques to help me modify my leadership behaviors, which have proven to be effective in building my influence, but also helped me uncover problems at a deep level that addressed my blind spots and developed my personal capabilities. This resulted in an increase in positive business outcomes for the organization. Catherine is a flexible leader herself, which made me reflect on my own leadership behaviors and feel empowered to move forward with change.”
– Ian W., Chief Revenue Officer, Financial Institution
“Dear Catherine, Thank you for your investment and involvement in WHW’s Top Performer Program this years. Your role in empowering and assisting our clients with realising their potential plays an instrumental role in WHW’s ability to help clients navigate the issues they face in the workplace and to equip them to grow in their own personal lives. Your invaluable time and coaching skills help to support WHW’s mission to empower the unemployed and underemployed to become the most marketable candidates to get and keep a good job. Your vision and intuition not only helped our clients focused on accomplishing specific outcomes, also allowed them to discover a life purpose and helped them to maintain a clear view of their goals. On behalf of WHW’s Board of Directors, staff, and clients – Thank YOU for making a difference in the lives of our clients in Orange County. “
With much gratitude,
– Robyn Williams, Director of International WHW
Catherine is an amazing coach and mentor. With her dynamic personality and abundance of experience, Catherine guided me through a company restructuring which was about to hit me very severely. She supported me through a self-awareness process by active listening and asking questions beyond what I would have asked myself. On this fundament, Catherine helped me to develop strategies, to avoid any motivational holes along the restructuring and to prep me for the next steps. Thanks, Catherine, for helping me through this. I can recommend Catherine to everyone seeking professional advise.
– Rolf Bushabaum, Director, Ethics & Compliance APJ, SAP
Had an amazing and insightful 12-session coaching with Catherine! Her deep understanding, insightful guidance and tailored techniques have transformed my personal and professional life. Catherine’s candidness & personable approach helped me to gain in depth understanding of my strengths and weaknesses. Her ability to understand my challenges & empathetic approach enables me to develop effective strategies to overcome my weakness, challenge my self-limiting beliefs and embrace opportunities from different perspectives. Greatly appreciate the guidance, Catherine!
– Jacquline Ong, CMO, Timezone
We have worked with Catherine on various programs, especially executive coaching engagements for our senior leaders. It’s been an exceptional experience working with Catherine, who brings together her tremendous background of working with executives from diverse global contexts. This allows her to understand business dynamics and challenges, enabling her to apply leadership development approaches with outstanding results. Her ability to move from conceptualization to strategy to specific situations, coupled with her storytelling skills and power of active listening, engages and connects with individuals profoundly.
Catherine has elevated our leadership team to new heights. Her expertise in helping leaders address complex issues, challenging assumptions, and formulating actionable conclusions adds significant value to our executive development efforts.
What we value most in her coaching is her extensive working experience in large global companies prior to becoming a professional coach. This experience makes coaching engagements with our leaders highly efficient, as she draws from a deep understanding of leadership challenges, metric structures, and team dynamics. She skillfully adapts her coaching styles based on the individuals she is working with, whether it involves trimming complexities to reveal the essentials or facilitating a space for finding optimal solutions and self-discovery.
We cannot express enough gratitude to Catherine for her invaluable coaching contributions to the development journey of our leadership team. And the journey continues.
– Daniel Kong, Director, Talent Strategy and Development
Catherine is a skilful and dynamic executive coach, who has a large and diverse toolset for helping leaders order their thoughts and come up with an action plan. I really appreciated how she used thoughtful questioning and probing to dig a few levels deeper than I would have on my own. And she was also at times posing me thought-provoking arguments or questions that really helped me break free from my established thought patterns. I can recommend her to any exec or senior leader who is eager to challenge their own status quo in their careers or personal life.
– Rolf Middendorp, Head of Payment Method Operations, STRIPE
“I highly recommend Catherine as an Executive Coach. She did a great job helping me to identify my strengths and key accomplishments . Helped me answer my questions , unlocking possibilities that can accelerate my progress as a strong leader.
Catherine has deep understanding of human behaviour which gives her an edge over any other coach . If you want to unleash your career , Catherine is the answer!!”
– Jamal Khan, Executive Director, Nestlé Nutrition Pakistan & Afghanistan
“To whomsoever it may concern I took up coaching with Catherine to understand my goals better and create a structure for achieving. My journey with Catherine has been that of delight as she facilitates self discovery through critical questioning and offering a huge listening space. This offers a safe environment. In my my own view, I have sorted many complex internal and spiritual challenges which has enabled to me move faster towards my goal. I adopted discipline as my fast friend and this was only possible through Catherine’s questioning and unassuming coaching style. She offers candid suggestions and I can guarantee that everyone can benefit to understand or discover themselves better if they had gone alone or with other coaches.”
– Executive Director, DBS Singapore
“Catherine is an experienced, high impact coach. I had the privilege of working with Catherine when she was part of a small group of coaches supporting the HRLP, an intense leadership development journey for senior leaders being groomed for future CHRO roles. Catherine supported a group of leaders from global and local organisations coaching them to unlock their own leadership potential and in doing so to have an even greater impact on their businesses.
– Catherine Mudford, Director, Executive Development, Human Capital Leadership Institute
Coaching experience with Catherine has been a transformation journey for me.
I was introduced to Catherine in mid-2024 as part of my leadership development program and never looked back. Catherine’s approach to executive leadership coaching has been truly authentic and exceptional in a way that aspire me to becoming a better leader relentlessly. Often times, we were engaged in thought provoking exchanges, sometimes even tough ones but Catherine, with her empathetic coach skills has never fail to deliver key notes in the most humane and awestricken manner.
Catherine tailored each session to my needs, ensuring it’s truly beneficial, and quickly identified my challenges, especially assertiveness, and provides insights that inspire action. Catherine also helped in connecting the dots, making difficult topics relatable and impactful. Best of all, she provides space and actively listening, allowing her coachees to discover themselves and this is certainly a very effective way of self-realisation before improvement.
Thank you so much for the awesome and extremely fulfilling coaching experience, Catherine!
– Anna Koay, Director, EHSS, Amgen
It’s important to note that the titles mentioned above are the positions my clients held during our coaching engagement.
As professional growth is a natural part of one’s career, some of my clients may have moved on to new roles or taken on different responsibilities since then.
However, these testimonials reflect their experiences and achievements while working with me as their coach.